The Age of Intelligence
We live in a time where AI is an extraordinary ally to accelerate delivery and achieve what was once impossible. But human intelligence holds winning cards that go beyond code. At Creative Assets, human intelligence is the protagonist.
- – Organic creativity
- – Curation
- – Decision-making power
- – Real-world experience
- – Instinct
- – Sensitivity that connects people and brands viscerally
Everything connects
Producing at scale is a freedom of our time – the differentiator now is authority. With execution leveled by technology, what makes a project stand out is the refined perspective of someone who brings background and repertoire.
Value stems from authentic messaging and the connection that only the human factor provides.
Whether in market strategy or the sensitivity of a film set, excellence lies in transforming ideas into results. Creative Assets unites technological power with irreplaceable human talent, transforming vision into assets with purpose and value.
The Age of Intelligence
We live in a time where AI is an extraordinary ally to accelerate delivery and achieve what was once impossible. But human intelligence holds winning cards that go beyond code. At Creative Assets, human intelligence is the protagonist.
- – Organic creativity
- – Curation
- – Decision-making power
- – Real-world experience
- – Instinct
- – Sensitivity that connects people and brands viscerally
Everything connects
Producing at scale is a freedom of our time – the differentiator now is authority. With execution leveled by technology, what makes a project stand out is the refined perspective of someone who brings background and repertoire.
Value stems from authentic messaging and the connection that only the human factor provides.
Whether in market strategy or the sensitivity of a film set, excellence lies in transforming ideas into results. Creative Assets unites technological power with irreplaceable human talent, transforming vision into assets with purpose and value.
Creative Assets
Creative solutions for contemporary challenges
Creative Assets is a boutique communication and production company in the heart of the creative economy. Specialized in transforming complex themes into original formats, the firm connects brands and projects to their audiences authentically.
Founded in 2007 by Aleksandra Zakartchouk, it has served multinationals, major players in the Brazilian market, production companies, agencies and startups.
Excellence
Creativity
Agility
Experience
Timely delivery
Passion
Vetted partners
Excellence
Creativity
Agility
Experience
Timely deliveries
Passion
Vetted partners
Services
From strategic content to inclusive cinema: excellence in every frame.
Audiovisual Production
Filming consultancy and management (planning, pre-production, production and post-production), editing, subtitling and release.
Casting, Coaching and 360º Cast Management
Expertise in casting, intensive on-set coaching and 360º off-set coordination for large casts and protagonists. We provide end-to-end infrastructure, managing everything from logistics, hospitality, well-being and leisure for stars to specialized support for neurodivergent talents and actors with disabilities – including script studies, rehearsals and health protocols.
This holistic approach ensures high performance, confidence and emotional safety throughout the entire production.
Note: Specialized support for cast members with Down syndrome, autism, Williams syndrome, among other intellectual or physical disabilities.
Writing & Content Creation
High-value content for e-books, books, articles, websites, blogs, video scripts, press releases, official statements, reports, business plans, among other formats.
Copywriting
Content production (copies) for social media, landing pages, lifecycle marketing and commercial proposals designed to inspire the reader toward a specific decision.
Editing
Editorial refinement, ranging from grammatical review to improving the flow of ideas and arguments, resulting in an engaging, precise and impactful read.
UX Writing
Content production focused on the user experience (UX) throughout their journey on digital platforms (apps, portals, websites or systems). From screen text and buttons (CTA) to system responses, the goal is to “talk” to the user in the right tone of voice, guiding them through easy, pleasant and intuitive navigation.
Information Architecture
Planning the navigation structure and content organization of a digital platform. The goal is to help the user find what they need quickly through a logical, empathetic and user-centric hierarchy.
Interviews
Briefing, scripting, conducting interviews and moderating live streams.
Ghostwriting
Production of books and articles for authors who prefer to delegate the drafting process to a specialist. Through in-depth briefings and interviews, the service crafts high-quality content that captures your ideas, tone of voice and authorship.
Creative Brainstorming Consulting
A strategic approach to uncovering innovative solutions for complex challenges. This service identifies original paths and creative methodologies to bring your vision to life.
Lectures
Aleksandra Zakartchouk speaks at events and conferences on the following themes:
- – Inclusion and Diversity: inclusive cinema and inclusion of people with disabilities in the workplace, based on her experience producing the feature films “Buddies” (2013) and “Buddies and the Heir” (launching in 2026).
- – Financial Literacy: Topics grounded in her solid career in the financial market and her experience as an investor.
Who is Aleksandra Zakartchouk
Public Relations professional, communications specialist, film producer, speaker and writer passionate about storytelling.
Known as Alek, she thrives on creative challenges and opportunities to immerse herself in new fields of knowledge. Driven by everything that expands her horizons, she is an enthusiast of travel, sports and outdoor adventures.
With a Bachelor’s degree in Social Communication (Public Relations) from FAAP, she brings extensive experience accumulated over a 32-year career.
Aleksandra is the creator and editor of the BRICS Brasil website, as well as an associate producer and communications director for the feature film “Buddies and the Heir” – “Colegas e o Herdeiro” (scheduled for release in the second half of 2026).
One of her core skills is transforming dry and complex subjects into engaging, playful, inclusive and easy-to-understand content. Her work contributes to impactful communication that adds value, transforms and drives results.
Who is Aleksandra Zakartchouk
Public Relations professional, communications specialist, film producer, speaker and writer passionate about storytelling.
Known as Alek, she thrives on creative challenges and opportunities to immerse herself in new fields of knowledge. Driven by everything that expands her horizons, she is an enthusiast of travel, sports and outdoor adventures.
With a Bachelor’s degree in Social Communication (Public Relations) from FAAP, she brings extensive experience accumulated over a 32-year career.
Aleksandra is the creator and editor of the BRICS Brasil website, as well as an associate producer and communications director for the feature film “Buddies and the Heir” – “Colegas e o Herdeiro” (scheduled for release in the second half of 2026).
One of her core skills is transforming dry and complex subjects into engaging, playful, inclusive and easy-to-understand content. Her work contributes to impactful communication that adds value, transforms and drives results.
Depoimentos
Kristin Watson
Jun 27, 2021
Veronica Christensen
Aug 13, 2021
Margharet Willson
Nov 1, 2021
Contact Us
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